Pukehina Beach is a township located in the Bay of Plenty, New Zealand, which consists of a white sandy beach, an estuary, farms and residential houses. Activities that take place there are surfing, windsurfing, kite surfing, boating and farming. There is a campground located at the south-eastern end of the beach. Further to the south-east there is an extensive area of Māori land, which is not part of Pukehina Beach itself.
The beach can be considered quite dangerous for inexperienced surfers and swimmers due to the strong currents that are often present and steep banks at many places along the six kilometer beach. Offshore winds blow from the South-West, which are quite common since the prevailing wind in New Zealand is westerly. The area also enjoys more sunshine hours than other places in the country.
Pukehina Beach is located twenty minutes drive away from Te Puke, the Kiwifruit capital of New Zealand. The drive to Pukehina is scenic and it is an ideal place for tourists that want to stay at a beach that is more secluded and uncrowded than many others in New Zealand, with easy access for boats via the boat ramp that leads into the estuary. On the other side of the estuary is Little Waihi and it is a short drive from there to Maketu. To the north-west, across the estuary entrance and around the point is Newdicks Beach. To the east-north-east, out to sea, lies Whakaari / White Island, an active volcano and peak of a 1,600m submarine mountain, which is visible during fine weather.